Durable - Create a new chapter in the Middle East market
From November 11 to 14, 2024, the 22nd Cityscape Global will be held at the Riyadh International Convention and Exhibition Center in Saudi Arabia. The exhibition area is 100,000+㎡, 300+ global developers will display their latest projects, and the audience is expected to be 180,000+.
Windoor Facade Expo will lead the Chinese pavilion to the Cityscape Global in Saudi Arabia to showcase the latest products and solutions of China's construction industry chain and open a new chapter in the strategic layout of the Middle East market.
Guiding unit: Ministry of Urban and Rural Affairs and Housing
Organizer: Informa Exhibitions Group, Saudi Arabian Government
Main exhibitors: developers, design/engineering units, construction industry chain related enterprises
Main audience: developers, home buyers, consulting/property, architecture/interior designers, investors, software digital service providers, government agencies, etc.
Chinese Pavilion - Featured Exhibitor
Booth Number: H3.N35
01 Exhibited products and highlights
The main products of this exhibition are Aluminum window and door, WPC Door and other building materials, UPVC window and door, SPC flooring etc.
Aluminum Windows and Doors
The versatility and modern appeal of aluminum windows and doors make them a preferred choice for contemporary architectural projects in the Middle East.
·Strength and Lightweight: Offers high strength-to-weight ratio, providing robust security and ease of handling.
· Aesthetic Flexibility: Available in a wide range of designs and finishes to suit modern architectural styles.
· Recyclable: Aluminum is a sustainable material, supporting eco-friendly construction practices.


WPC Doors
WPC doors are chosen for their blend of aesthetics, durability, and environmental benefits, meeting the demand for sustainable building materials.
·Weather Resistant: Resistant to moisture, decay, and pests, making them suitable for a variety of climates.
·Natural Wood Appearance: Mimics the look of wood while offering superior durability and low maintenance.
·Eco-friendly: Promoting sustainability.
These products have been selected for Cityscape Global 2024 to showcase cutting-edge building materials that align with the global movement toward sustainability and innovation in construction. They cater to the specific needs and preferences of the Middle Eastern market, where durability, energy efficiency, and modern aesthetics are highly valued.
02 Differences between Chinese and foreign projects
How to maintain competitiveness in overseas markets?
While we are in the early stages of expanding progress internationally, we are actively engaged in several promising projects in the Middle East. These projects are in various phases of development and represent our commitment to delivering high-quality building solutions tailored to the needs of the region.
Project: Sustainable Residential Development
·Location: Riyadh, Saudi Arabia
·Project Overview: This project aims to create a sustainable residential community that integrates modern design with eco-friendly building practices. Our focus is on providing energy-efficient Aluminum windows and doors that enhance the overall sustainability of the development.
·Involvement: We are collaborating closely with local architects and developers to design and supply customized window and door solutions that meet the specific climate and aesthetic requirements of the region.
·Current Status: The project is in the design and planning phase, with construction expected to commence in the next six months.

Project : Luxury Hospitality Resort
· Location: Jeddah ,Saudi Arabia
· Project Overview: This luxury resort project seeks to provide a unique blend of comfort and sustainability. We are providing SPC flooring and WPC doors to create a luxurious yet durable environment for guests.
· Involvement: Our role involves supplying high-quality materials that contribute to the resort’s aesthetic and functional goals, collaborating with interior designers and construction teams.
· Current Status: The project is in the early construction phase, with our products scheduled for delivery in the upcoming months.
03 Differences between Domestic and International Projects
Regulatory and Compliance Differences
Domestic: Regulations are usually well-known, and the company is familiar with local building codes, standards, and legal requirements.
International: Each country has its own set of regulations and standards that can vary significantly. Understanding and complying with these can be complex and time-consuming.
Market Demand and Preferences
Domestic: Market trends and consumer preferences are more predictable due to familiarity with cultural norms and lifestyle.
International: Preferences can vary widely, influenced by cultural, economic, and climatic differences. It's essential to tailor products to meet these diverse needs.
Logistics and Supply Chain Management
Domestic: Generally simpler with established distribution networks and shorter delivery times.
International: Requires careful planning to manage shipping, customs, tariffs, and potential delays in delivery. Building a reliable supply chain network is crucial.
04 How to maintain competitiveness in overseas markets?
Market Research
Conduct thorough market research to understand the unique needs and preferences of each target market.
Product adaptability and marketing strategy
Adapt products and marketing strategies to align with local cultures and consumer behavior.
Quality and Innovation
Focus on providing high-quality products that meet international standards.
Invest in research and development to innovate and offer products with unique features that distinguish them from competitors.
Building Strong Partnerships
Establish partnerships with local distributors, suppliers, and contractors who understand the market and can help navigate challenges.
Collaborate with local businesses to gain insights and leverage their expertise.
Competitive Pricing and Value Proposition
Ensure pricing is competitive by optimizing production and supply chain costs.
Clearly communicate the value proposition of your products, emphasizing benefits like durability, sustainability, and cost-efficiency.
Adaptability and Flexibility
Be prepared to adapt business strategies quickly in response to changing market conditions and customer feedback.
Maintain flexibility in operations to accommodate different regulatory environments and market dynamics.
Customer Service and Support
Provide excellent customer service and after-sales support to build trust and loyalty with international clients.
Offer training and technical support to ensure customers can maximize the benefits of your products
05 About Durable
Henan Dobetter Trading Co., Ltd. is one of the leading company in building material industry. The main products are windows and doors, aluminum profiles, upvc profiles, SPC flooring, and other industry products.
The products had been exported to Korea, Russia, Latvia, India, Sri Lanka, Cambodia, Thailand, Singapore, Malaysia, Vietnam, Myanmar, Chile, Brazil, Bolivia, Guatemala, Spanin, Germany and so on. We keep superior quality and competitive offers for global valued customers.
Our company was founded by a team of visionary leaders with extensive experience in the building materials industry. Each member of our core team brings a unique set of skills and expertise that has been instrumental in driving the company's growth and success.
Our core business philosophy is centered around innovation, sustainability, and customer satisfaction.